No broker fees · No jargon · No nonsense

Getting a mortgage
doesn't have to be
a nightmare.

You've got questions. We've got straight answers - and we'll work harder than anyone to get you the mortgage you need.

Mortgage brokers in Wrexham, Chester & North Wales · Advising the whole of the UK

WhatsApp us Or send us a message
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Your home may be repossessed if you do not keep up repayments on your mortgage.
Most Buy-to-Let mortgages are not regulated by the Financial Conduct Authority.
💬

Get a free answer today, no appointment neededMessage Phil or Chris directly on WhatsApp - phone, video or in person to follow. No obligation, no broker fee, no pressure.

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The questions everyone asks first

Q1How much can I borrow?

There's no magic calculator that gives you a reliable number - because your real borrowing power depends on dozens of factors. Income structure, outgoings, credit history, property type, deposit size - lenders across Wrexham, Chester and beyond weigh all of these differently.

What we can tell you: we will do everything in our power to maximise what you can borrow. Phil and the team have 20+ years of experience in the mortgage market. Start a conversation and we'll figure out your real number together, fast.

Q2How much will it cost me?

Our brokerage fee? £0.00. Precisely nothing. Nil. Nada.

Heald Associates is completely free to use. We don't charge you a fee for the advice we provide - we receive a procuration fee from the lender when your mortgage completes. We promise to recommend the right mortgage for you, as smoothly as possible. You pay nothing extra for having an expert in your corner.

We'll always be upfront about any lender or third-party costs - but our advice, our time, and our expertise won't cost you a penny.

Book a free appointment →
Q3How quickly can I get my mortgage?

The honest answer: the sooner you start talking to us, the sooner we can move. Speed depends on having the right information - and the first appointment is where we ask the questions that unlock everything else.

Many clients across North Wales and Cheshire are surprised by how quickly things can move when you've got the right broker on your side.

Don't wait until you've found a property. The best time to book an appointment is before you start looking - so you're mortgage-ready the moment you find the one.

Book your appointment now →

Our brokerage fee

You pay us
absolutely nothing.

Free advice, a wide panel of 90+ lenders, and a team that genuinely cares about recommending the right mortgage for you.
That's not a gimmick - it's just how we work.

💬 WhatsApp us now

The process

Four steps.
Zero stress.

01

Message us

Drop us a message on WhatsApp, or call - whichever suits you. No commitment, no forms with 47 fields. Just a relaxed chat.

02

We ask the right questions

Phil and the team understand your situation properly - income, plans, timeline - so we can search our panel of lenders for the right fit.

03

We find your mortgage

Access to lenders the high street doesn't offer. We do the legwork, you compare the options - explained in plain English, no jargon.

04

We hold your hand through it

From application to completion, we stay involved. Chasing lenders, keeping you informed, making sure nothing falls through the cracks.

What we do

Mortgage services in
Wrexham, Chester & beyond.

🏠

First-Time Buyer Mortgages in Wrexham & North Wales

Buying your first home is exciting - and a bit daunting. We guide you through every step, from finding out what you can borrow to getting the keys in your hand.

Most popular
🚚

Moving Home - Mortgage Advice Chester & Cheshire

Upsizing, downsizing, or relocating across North Wales or Cheshire - we'll make sure your next mortgage is the right one for where you're headed.

🔄

Remortgage Broker Wrexham & Deeside

Coming off a fixed rate? Don't just roll onto your lender's standard rate. We'll search our panel of lenders and could help you save money every month.

🏘️

Buy-to-Let Mortgages North Wales

Whether you're a first-time landlord or a seasoned investor, we understand buy-to-let inside out and know which lenders work best for properties in North Wales and Cheshire.

💼

Self-Employed Mortgage Advice

Freelancer, contractor, or business owner? Getting a mortgage when you're self-employed can be tricky - but we know exactly which lenders understand your income.

🔑

Complex & Bad Credit Mortgages

Bad credit, unusual income, unusual property - very few situations are off the table. Phil has 20+ years of finding solutions others couldn't. Let's talk.

Protect what
you're building.

Getting the mortgage is just the start. The smartest thing you can do is make sure everything you're working towards is protected - for you and the people who depend on you.

We'll have an honest conversation about your options. No pressure, no jargon, just a clear explanation of what's available and what actually makes sense for your situation.

  • We search our panel of 90+ lenders to find the right fit
  • Tailored recommendations, not generic products
  • Everything explained in plain English
  • We don’t charge you a fee for our service. We’re paid by the insurer through commission if you take out a policy.
Book a protection review
❤️

Life Insurance

Ensures your mortgage is covered and your family protected if the worst happens.

🩺

Critical Illness Cover

A lump sum if you're diagnosed with a serious illness - so you can focus on getting better.

🛡️

Income Protection

Keeps money coming in if illness or injury stops you working. Your ability to earn is your most valuable asset.

Local experts.
Here for you.

Based just outside Wrexham in North Wales, close to Llangollen, we know the local property market inside out - from terraces in Wrexham town to rural properties across Denbighshire and the Dee Valley, market towns like Farndon and Malpas, and commuter homes in Chester and Cheshire.

We're proud to be the go-to mortgage broker for first-time buyers, movers and investors across the region. And because we work remotely too, we advise clients across the whole of the UK.

Wrexham Chester Llangollen Farndon Malpas Mold Deeside Cheshire Rhyl Bangor Crewe Macclesfield Flintshire Denbighshire + all of the UK
Book a no-obligation appointment
📍

Friendly, experienced,
personal.

You won't get a call centre. From your first enquiry to completion day, you'll deal directly with Phil or Chris - real people who know the local market and take the time to get it right for you.

  • ✓ Friendly, jargon-free advice
  • ✓ 20+ years of combined experience
  • ✓ A genuinely personal service, start to finish
Proudly covering Wrexham, Chester, Cheshire West, North Wales and the surrounding areas.
20+
Years of mortgage expertise
£0
Broker fee, always
90+
Lenders on our panel
5★
Consistently top-rated
UK
UK-wide advice

What our clients say.

5.0
★★★★★
Across North Wales, Chester & Cheshire
SV
Stacey V.
Remortgage
★★★★★
"Excellent service provided - very professional, knowledgeable and diligent."
August 2026
LW
Liana W.
Purchase
★★★★★
"I am particularly pleased with the communication between myself and Phil and how easy it was for me to contact him with any issues or questions."
July 2026
D&P
Daniel A. & Perri-Leigh D.
Product transfer
★★★★★
"Phil has been fantastic throughout. Easy to talk to. Clear advice. Very responsive."
July 2026
J&R
James & Rebecca D.
Product transfer
★★★★★
"Clear comms and advice/guidance and clarity of options. Zero pressure and a person-centred approach."
June 2026
BC
Ben C.
First-time buyer
★★★★★
"Very pleased with the ease of communication, Phil was always available and made sure I felt listened to and tailored everything to my needs and explained everything very well."
June 2026
JT
Joseph T.
First-time buyer
★★★★★
"Phil has been tremendously helpful. He is always just a message or a call away, and he has explained everything to me in simple terms, which I have greatly appreciated as a first time buyer."
May 2026
U&G
Ursula & Grant H.
Purchase
★★★★★
"We're returning customers of Phil and we're always incredibly happy with the service we receive. He goes above and beyond to find us the best deal, he tells us everything we need to know - good and bad - so that we can make the best, informed decision for us."
May 2026
A&G
Anthea & Gary J.
Remortgage & purchase
★★★★★
"Chris has been amazing and will be recommending and using anytime I need to."
March 2026
PJ
P. James
Ltd company buy-to-let remortgage
★★★★★
"I highly value Chris for his consistently responsive and efficient approach, even during the Christmas period. My circumstances were far from a straightforward mortgage application, yet his advice and guidance throughout have been exceptional. He took the time to explain options clearly, remained proactive at every stage, and made what could have been a stressful process feel well managed and reassuring."
January 2026
T&L
Thomas A. & Lauren B.
Purchase
★★★★★
"Level of detail provided to fully understand the products and services on offer. Full transparency and in depth knowledge to aid an informed decision on the right product. Excellent service."
January 2026
SD
Steven D.
Product transfer
★★★★★
"The in depth knowledge and understanding of Phil to tailor my mortgage to my individual needs was exemplary. All communicated in a very professional and easy to understand manner. Phil has given me great peace of mind. Thank you for your services."
January 2026
ES
Emma S.
Remortgage
★★★★★
"Phil has been my mortgage advisor for years and always been amazing help! Always happy to advise and takes the time to discuss things with me."
March 2026

Join hundreds of happy clients across North Wales, Chester, Cheshire and beyond.

💬 WhatsApp us now

The people behind it

Real advisers.
Real expertise.

👨‍💼

Phil Heald

Founder & Principal Adviser

Over 20 years in the mortgage industry means there are very few situations Phil hasn't encountered and solved. He founded Heald Associates in 2020 with one mission: give everyone access to the quality of mortgage advice that actually makes a difference.

👨‍💼

Chris Redfern

Mortgage Adviser

Chris brings a rare combination of financial services expertise and deep property industry knowledge. That dual perspective means he understands the whole picture - not just the mortgage - and gives advice grounded in how the market really works.

Ready to get started?
Book a free appointment today.

Choose a time that works for you - phone, video or in person at our North Wales office. No obligation, no broker fee, no pressure. Just expert mortgage advice from people who genuinely care.

Common questions

A few more things
people often ask.

Is using a mortgage broker really better than going direct to a bank?
Yes - significantly so. When you go direct to a bank, you only see their products. We can search a wide panel of lenders on your behalf. You get more choice and expert guidance - with no fee for our advice.
Will my credit score be affected by a mortgage enquiry?
A soft search - which is what we do initially - leaves no mark on your credit file. A hard search only happens when a full application is submitted, and we'll always discuss this with you first.
I have bad credit. Can you still help me get a mortgage in Wrexham or Chester?
Very often, yes. High street lenders reject a lot of applications that specialist lenders would approve. Phil has 20+ years of experience in complex cases and knows which lenders take a more nuanced view of credit history. We'd rather have an honest conversation than let you assume the answer is no.
How do you get paid if you don't charge me?
We receive a commission from the lender when your mortgage completes. This is standard across the industry and costs you nothing. It also means we're only paid when we succeed - keeping our incentives completely aligned with yours.
Can you help even if I'm not in North Wales or Cheshire?
Absolutely. While we're based in North Wales and love working with local clients, we advise people across the whole UK via phone, video, and email. If you'd prefer face-to-face, we can arrange that too.
Do you cover Llangollen, Farndon and Malpas?
Yes - we're based just outside Llangollen, so it's very much home turf. We regularly advise clients in Llangollen, Farndon, Malpas and the surrounding villages along the North Wales/Cheshire border, alongside Wrexham and Chester.
What do I need before our first appointment?
Nothing specific - just come as you are. The first appointment is exploratory. We'll ask about your income, situation, and goals. Having recent payslips or bank statements to hand is helpful, but it's not required to get started.

Your mortgage.
Sorted.

One appointment is all it takes to get things moving. We're here for buyers and homeowners across North Wales, Chester, Cheshire and the whole UK.

No obligation · No broker fee · No jargon
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